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By B.L. Ochman

The latest episode of The Beyond Social Media Show coveredtopics including:
– Martha Stewart’s BIG blogger blunder;
– a great use of Vine by Tide;
– arguably the worst PR pitch of the year;
– the world’s most absurd new product: a solutions to SWOOBS;
– plus apps you need and stats you can use.

A video of the live Hangout on Air is below. David Erickson and I co-hosted. Our colleague, Albert Maruggi was traveling and will be back next week.

When you watch the video, click on the “About” tab and then you can click directly to the segments you want to see by clicking on the time.

We broadcast live on GooglePlus every Tuesday at 2 PM EST. Join us for a fast-paced half-hour on what went right and what went wrong in social media in the past week, along with useful apps and stats. Subscribe to our YouTube Channel and follow us on GooglePlus for updates during the week and to attend the live broadcasts.

Beyond Social Media Show Live Hangout on Air Oct 22, 2013 Episode 21 with B.L. Ochman of What’s Next Blog and David Erickson of e-StrategyBlog.com. Our colleague, Albert Maruggi, is traveling and will be back next week.

WHAT WENT WRONG

[1:02] B.L. Ochman: Martha Stewart’s BIG Blogger Blunder. Really Martha! How dare you.
[3:36] B.L. Ochman: Worst PR pitch of the year? SWOOBS, a cure for sweaty boobs. Really? No! Just NO!
[5:57] David Erickson: Rant on Twitter Spam. Why is Twitter letting anyone DM anyone?
[7:19] B.L. Ochman: PR #FAIL – a 1,263-word press release arrived in email 4 times in one hour & I still don’t care.

WHAT WENT RIGHT

[9:17] David Erickson: Tide’s Scary Vines “Stains better be scared” by this spoof remake of Carrie.
[10:40] B.L. Ochman: News! David Pogue is leaving the NY Times after 13 years to head up a new Yahoo! tech channel.
[13:18] David Erickson: Twitter & Comcast team up for next generation social TV
[16:30] David Erickson: Google buys Flutter . A talent play for Google Glass?
[17:24] B.L. Ochman: Norton’s Enjoy Your Privacy interactive campaign demonstrates the fragility of mobile security and let’s you “break into” several unsuspecting people’s lives

SHINY NEW OBJECTS

[20:00] B.L. Ochman Sonar.Bottlenose – a fantastic free app for searching concepts and related ideas on Twitter, along with keywords and hashtags.
[22:55] David Erickson: @MagicRecs makes Twitter recommendations based on the actions of your network and who/what they follow
[23:52] B.L. Ochman: Visual.ly app makes infographics of your Google Analytics data and delivers them in weekly reports.
[24:40] David Erickson: InfoScout.co delivers big data from people who bought from up to 5 brands. Users get cash back for sharing their information and giving up their data.
[26:41] David Erickson: DoNotLink.com – outraged by something you read but don’t want to give it Google juice when you share it? Here’s the app to keep the link secret.
[27:50] B.L. Ochman: ShoutOut to +Joan Stewart, The Publicity Hound for pointing out Martha Stewart’s foibles.
[28:00] David Erickson: Daily Numbers – Mobile share of organic search traffic stats.

BEYOND SOCIAL MEDIA HOSTS

B.L. OCHMAN
Twitter
What’s Next Blog
YouTube
Google+

DAVID ERICKSON
Twitter
e-Strategy Blog
e-Strategy Trends
YouTube

ALBERT MARUGGI
Twitter
ProvidentPartners
Social Media For Hospitality
YouTube