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coqroq.jpgCrispin Porter + Bogusky have outdone themselves with CoqRoq.com, the latest Burger King viral. The site is supposed to look like it was designed by a fictitious band whose members look a lot like Subservient Chicken and whose heavy metal music is sure to please the punk teenage mosh pit crowd.
I don’t eat dead animals, so I’m not going to buy hamburgers no matter who humps them, but I do love a good viral campaign.
Ad Age reports the requisite controversy and Burger King denies it. Ad Age says they took screen shots of Polaroid-type photos of teenage “groupies” that have since been removed from the site with captions like “Groupies love the Coq” and “groupies love Coq.” One thing’s for sure, those captions aren’t there today.
“There’s a fine line between getting the attention of the core target and risking offending the masses,” Chris Carroll, senior vice president and director of marketing for Subway’s Franchisee Advertising Fund Trust told Ad Age. Yawn.
Between Paris Hilton humping her hamburger and her Bentley, and the Subservient Chicken in his garter belt, fast food depends on sex to sell. What’s next? Bessie the horny cow from McDonald’s? Watch for it.
BL Ochman, viral_marketing, CoqRoq, advertainment